Frequently Asked Questions

What's the process?

We initiate a discussion using our SimplyGreatDigital "Digital Checklist."

This checklist not only gives you a high view of digital products you should consider, but also serves as a road map for discussion.

What's the Simply Great Digital© checklist?

  

Customers Are Looking For You  


Website

  • The build & analysis
  • Is it working the way it was designed?
  • Changes you’d like to see?


Search 

  • Search engine optimization (SEO)
  • On-Site SEO (built into your website)
  • Off-site SEO (increase the number and quality of links coming into your website)
  • Search engine marketing (SEM)
  • Your Business:  applicable keyword groups and keywords
  • Competitors’ names and keywords



You’re Looking for Customers


Display Advertising 

  • Programmatic
  • Contextual
  • Demo
  • Keyword
  • Keyword retargeting
  • Site Retargeting
  • Click Retargeting
  • Look Alikes
  • Pre-Roll
  • Mobile/Hyperlocal
  • Geo Fencing
  • Mobile Retargeting
  • Mobile RON


OTT / CTV

  • Over the Top/Connected TV
  • Similar targeting parameters as display
  • May also utilize for broad reach in specific geos


Social

  • Social: Site Setup - Facebook, Twitter, LinkedIn 
  • Social Marketing: PPE, Clicks to Website


Texting

  • SMS & MMS
  • Platform set up, campaign execution + short codes, dashboard


Email


Analytics  

  • Campaign Dashboards
  • Google Analytics
  • Google Analytics Consult

Costs?

Costs vary based upon product, geographies, etc.

We offer aggressive CPM's, CPC's, etc., to help you stay competitive and attain margin