Questions to Ask Yourself

Building a digital campaign?

  

Ultimately...

  • What's your digital marketing goal?
  • Disseminate your goal, and we'll work with you to reach it

Lead generation

  • Traffic to website
  • Conversions (form fill on website to harvest info and reply to inquirers)
  • Phone calls (fielding inquiries)

Knowledge dissemination

  • Services/Product info
  • Branding - What's your business all about?

Branding

  • Top-of-mind awareness
  • Detail regarding services/products to promote

Geography

  • What's the reach of your location(s)?
  • For example, 5-mile radius of your main office?

Customer targeting

  • Target demo?
  • Lifestyle info
  • For example: HHI, age, gender, occupations etc.
  • Contextual?
  • Subjects you're potential customers are interested in
  • For example philanthropy, environment, autos, UTV's, ag news, etc.

Budget parameters

  • A general range will greatly help in building proposals
  • $2,500 to $5,000 per month?  $25,000 per year? Pulsed over specific period?

Digital Product/Services?

  • Paid Search (SEM)
  • SEO (offsite)
  • Programmatic Display
  • Mobile, Mobile RON
  • OTT/CTV
  • Texting

Analytics

  • Campaign analytics
  • Google Analytics