Services

Digital Marketing Consultation

Digital Marketing Consultation

Digital Marketing Consultation

 We initiate a discussion using the Simply Great Digital Checklist© to review and discuss where you're at and how we may be able to help

Pricing:  $0

Search Engine Optimization

Digital Marketing Consultation

Digital Marketing Consultation

 aka Organic Search, non-paid search

Multi-factor based

On-website SEO

built into website

Off-website SEO

different factors effect search rankings including website traffic and number and quality of links coming into website

 Pricing: Hourly or project based 


Search Engine Marketing

Digital Marketing Consultation

Search Engine Marketing

aka SEM, Paid Search, Google AdWords

Keyword based

Campaign is built upon customers searching for keywords; paid ad is served based upon the keyword group containing the searched keyword 

Pricing: Cost-Per-Click based

Display (Programmatic)

Display (Programmatic)

Search Engine Marketing

Several different options including:

Keyword/Contextual

Target based on lifestyle, on-line usage

Category Contextual: 

Target based on categories of websites

 Pricing: CPM based 

Display (Retargeting)

Display (Programmatic)

Display (Retargeting)

Several different options including:

Keyword/Search Retargeting

Target based on keywords that have been used for searches

Site Retargeting

Target visitors to your websites – all website pages, or specific pages – incorporated into specific campaigns

Click Retargeting

Targeting based on those who have clicked on your ad

 Look-Alike Retargeting: reach users beyond site visitors, by finding additional users who reflect the characteristics of your original audience. 

Pricing: CPM based

Geofencing

Display (Programmatic)

Display (Retargeting)

   Hyperlocal

Target your ad to radii as small as several meter to zip codes, cities, states, etc.  

Potential customers receive ad via their mobile device

Mobile Retargeting

Resend your message to those who have engaged in y our mobile ad

Run single or multiple campaigns  

 Pricing: CPM based 

Over The Top / Connected TV

Over The Top / Connected TV

Over The Top / Connected TV

  OTT 

Stream your video content thru laptops, mobile devices, tablets or connected TVs

Mobile/smart devices stream OTT content

Connected TV 

Stream your video content thru APPS on Smart TVs or devices Roku, Firestick, Chromecast and Apple TV

 Pricing: CPM based 

Social

Over The Top / Connected TV

Over The Top / Connected TV

Digital “Word of Mouth” 

Runs 24/7

Increase brand recognition

Increase brand loyalty

Increase Inbound traffic

Improve search engine rankings

Facebook, Twitter, Linked In

 Pricing: varies upon platform utilized

YouTube

Over The Top / Connected TV

YouTube

One of the world's top search engines! (Owned by Google)

Power of video delivered based on searches - or search/view history

Several video delivery options

Pricing: Varies by product utilitized 

Texting

NEW! Hotels: In-Room Video

YouTube

 Instant Deliverability

Lightning fast!

Flexible Platform

High Open Rate: 95%

High Conversion Rate

Reliable: no spam/email filters

Know the rules!  

Errant texts may be in violation of FCC regulations and subject to penalty

Pricing: Varies 

NEW! Hotels: In-Room Video

NEW! Hotels: In-Room Video

NEW! Hotels: In-Room Video

Reach business & leisure travelers 

via exclusive digital in-room network

For each $100 spent on lodging, hotel guests spend an additional $221 at other businesses!

Flexible video format: :15, :30, :60 and long-form video (60 seconds+)

Extremely efficient CPM’s

Pricing: CPM based 

NEW! APPS (Web based)

NEW! Hotels: In-Room Video

NEW! Hotels: In-Room Video

       Easy to Build, Easy to Use

Offers look and convenience of APPS

Much lower cost to build and run

Utilize for: 

Customers

Customer-facing ads & information

Push notifications regarding sales, events, “exclusive opportunities”

Employees

Employee-facing information

Internal communication regarding HR, upcoming events, business changes
Push notifications regarding events, health alerts

 Pricing: Varies  

 

Google Analytics Consultation

 

Dig into Google Analytics in three easy steps:

Step #1: Review current GA & call to discuss & review  

Step #2: Analysis per initial consult, Written report, Primary Recommendations  

Step #3: Detailed Recommendations, associating GA with digital marketing & business goals, Initiation of Recommendations  

      (Monthly, continuing consult - also offered to keep on track) 

 Pricing: Package/need based

Contact Us

Drop us a line!

simplygreatdigital.com

608.206.3904