We initiate a discussion using the Simply Great Digital Checklist© to review and discuss where you're at and how we may be able to help
Pricing: $0
aka Organic Search, non-paid search
Multi-factor based
On-website SEO:
built into website
Off-website SEO:
different factors effect search rankings including website traffic and number and quality of links coming into website
Pricing: Hourly or project based
aka SEM, Paid Search, Google AdWords
Keyword based
Campaign is built upon customers searching for keywords; paid ad is served based upon the keyword group containing the searched keyword
Pricing: Cost-Per-Click based
Several different options including:
Keyword/Contextual:
Target based on lifestyle, on-line usage
Category Contextual:
Target based on categories of websites
Pricing: CPM based
Several different options including:
Keyword/Search Retargeting:
Target based on keywords that have been used for searches
Site Retargeting:
Target visitors to your websites – all website pages, or specific pages – incorporated into specific campaigns
Click Retargeting:
Targeting based on those who have clicked on your ad
Look-Alike Retargeting: reach users beyond site visitors, by finding additional users who reflect the characteristics of your original audience.
Pricing: CPM based
Hyperlocal
Target your ad to radii as small as several meter to zip codes, cities, states, etc.
Potential customers receive ad via their mobile device
Mobile Retargeting
Resend your message to those who have engaged in y our mobile ad
Run single or multiple campaigns
Pricing: CPM based
OTT
Stream your video content thru laptops, mobile devices, tablets or connected TVs
Mobile/smart devices stream OTT content
Connected TV
Stream your video content thru APPS on Smart TVs or devices Roku, Firestick, Chromecast and Apple TV
Pricing: CPM based
Digital “Word of Mouth”
Runs 24/7
Increase brand recognition
Increase brand loyalty
Increase Inbound traffic
Improve search engine rankings
Facebook, Twitter, Linked In
Pricing: varies upon platform utilized
One of the world's top search engines! (Owned by Google)
Power of video delivered based on searches - or search/view history
Several video delivery options
Pricing: Varies by product utilitized
Instant Deliverability
Lightning fast!
Flexible Platform
High Open Rate: 95%
High Conversion Rate
Reliable: no spam/email filters
Know the rules!
Errant texts may be in violation of FCC regulations and subject to penalty
Pricing: Varies
Reach business & leisure travelers
via exclusive digital in-room network
For each $100 spent on lodging, hotel guests spend an additional $221 at other businesses!
Flexible video format: :15, :30, :60 and long-form video (60 seconds+)
Extremely efficient CPM’s
Pricing: CPM based
Easy to Build, Easy to Use
Offers look and convenience of APPS
Much lower cost to build and run
Utilize for:
Customers
Customer-facing ads & information
Push notifications regarding sales, events, “exclusive opportunities”
Employees
Employee-facing information
Internal communication regarding HR, upcoming events, business changes
Push notifications regarding events, health alerts
Pricing: Varies
Dig into Google Analytics in three easy steps:
Step #1: Review current GA & call to discuss & review
Step #2: Analysis per initial consult, Written report, Primary Recommendations
Step #3: Detailed Recommendations, associating GA with digital marketing & business goals, Initiation of Recommendations
(Monthly, continuing consult - also offered to keep on track)
Pricing: Package/need based
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608.206.3904 kevin@simplygreatdigital.com